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What does it take to grow and audience and earn “influencer” status? To find out, I talked with Taren Denise, a beauty and fashion vlogger with more than 13,000 YouTube subscribers and over 1 million views. In addition to revealing how she juggles a full-time job as a TV reporter and her YouTube side hustle, she spilled the tea on what it takes to grow a personal brand and, more importantly, an audience. Let’s dive in. 1. Keep it real. Whether on TV or on YouTube, Denise strives to be authentic and, most importantly, not put on-air airs. She believes genuineness is they key to success. “A lot of reporters…have a reporter voice,” she explains. “They sound different on TV than they do in norma
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