Who I Am and Where I've Been
Director of Industry Outreach, Control System Integrators Association
November 2018 - Present
Lead outreach and engagement activities to drive revenue and growth. Maintain, strengthen and develop relationships with key constituents. Develop and execute the communications strategy in collaboration with senior leadership. In addition:
Guide the strategy for communications and effective use of social media
Increase inbound marketing efforts by revitalizing the association podcast as well as executing a content marketing plan
Conduct due diligence to craft an overall education strategy including a potential new learning management system
Consultant, Richter Communications
6/2018 - Present
Leverage more than 15+ years of experience to help clients successfully meet their goals, including providing project management, strategic planning, event marketing, membership marketing, corporate communications, writing and editing, event planning, social media, association management, volunteer management and engagement, and staff transitions and onboarding. Available on a contract or project basis.
For example, for a small B2C business, wins included:
Increased social media audience by 60%, resulting in 280% monthly engagements, and 100% monthly reach (paid and organic)
Achieved 6% year-over-year revenue growth
Developed and executed strategies to increase walk-in business; customer loyalty, engagement, and referrals; and brand consistency.
Dir of Marketing/Sr Dir of Marketing/VP of Marketing, ISSA
2015 - 2018
Over the course of three years, earned a series of promotions while the organization underwent tremendous growth, including 14 mergers and acquisitions. More specifically:
Served as inspirational mentor, leader and coach to a team of 11 direct and in-direct reports as well as designers, copywriters and agencies ensuring the right people were in the right positions to achieve results for 8 internal clients and 4 sister organizations across 5 regions (North America, Asia Pacific, Latin America, EMEA and Oceania)
Orchestrated the digital transformation of the marketing department by creating a digital strategy team to provide integrated marketing solutions and analytic tools for internal clients
Initiated review and overhaul of the current vendors, tools and agencies to ensure best-in-class practices and services for internal and external clients
Spearheaded campaigns that resulted in more than 1 million impressions and 630+ conversions through SEM, retargeting and other digital tactics
Achieved 10% year-over-year increase in attendance and 7% increase in exhibit sales for the largest event
Expanded content marketing tactics to uncover lead sources, in one case, increasing leads by 2,000 in 6 months
Achieved 794% increase in the reach and conversions through paid and organic social media campaigns
Launched an Australian trade show achieving $300k revenue in first year
Communications Specialist (Independent Contractor), The Sherwood Group Inc.
Collaborated with marketing manager to meet the communications objectives of the association client, including acting as staﬀ liaison coordinating headquarters activities with volunteer committees, ensuring projects stayed on deadline and budget, as well as monitoring and updating web and social media content. In addition, served as managing editor for two of its signature publications, shepherding them from content development through design and distribution, including
Building a stable of freelance writers, editing content, developing production schedules, securing artwork and permissions, and supervising the design and production process
Establishing processes, SOPs, and toolkits to help client increase story submissions by 200%
Overseeing the transition from a print publication to an online database, where the client reached its goal of 500 published stories
Communications Consultant, Richter Communications
Provided public relations, marketing and corporate communication solutions to B2B clients, in a variety of industries (specializing in non-profits). Services included project management, editorial support and communication strategy.
Supplemented marketing team undergoing a rebrand
Wrote and edited books in the healthcare design and technology transfer fields
Crafted press releases for the real estate, consumer appliances and trade show industries
Developed content strategies for newsletters and publications
Communications Manager, The Sherwood Group Inc.
Responsible for the editorial and production of client magazines, journals and newsletters, including writing features and department articles and light design work. Also spearheaded the production of numerous marketing and outreach collateral pieces, such as directories, conference programs and brochures.
Earned the following awards:
First-place award from the National Interfraternity Foundation Publications Awards for writing “Should Women’s Fraternities Go Co-ed?” Alpha Phi Quarterly
First-place EXCEL award from the Society of National Association Publications in the Newsletters: Most Improved category for the Law Marketing Exchange
Second-place Gold Circle award from the American Society of Association Executives in the Newsletters: Most Improved category for The Edge
Certificate of Merit Proﬁle Content from the College Fraternity Editors Association Awards for writing “Trying Times,” Alpha Phi Quarterly
And this is just for starters. Contact me for the full resume.