Expert Panel: What You Need to Know Now About Marketing

July 29, 2020

Whether you are new to marketing or looking to refine your processes, you’ll want to hear from this panel of marketing professionals – from within the industry – on what you should be doing now to thrive during this pandemic.

 

In just 45 minutes, you’ll learn the:

  • Reasons why marketing matters (from a former skeptic)

  • Top marketing investments you need to make today (many of them free or low-cost)

  • CSIA membership marketing benefits you’re leaving on the table (and how to get them)

  • Tips for leveraging existing relationships to amplify your message (and how to uncover hidden gems)

  • Marketing strategies you should change – and what you should not (hint: beware Shiny Object Syndrome)

 

Speakers: Tim Black, Aveva, Julie Gaier, TRG Marketing, Steve Malyzko, Malisko Engineering, Inc., Meghan Pavasaris, Rivergate Marketing, Lisa Richter, CSIA Moderator: Jessica Mlinaric, DMC, Inc.

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